What is digital marketing? Digital Marketing is the process of promoting your business or service with the help of a digital device or technology. Through digital marketing, we can promote our campaigns on search engines, social media platforms, emails, mobile applications. etc. There are different types of digital marketing. 1. SEARCH ENGINE OPTIMIZATION(SEO) 2. SEARCH ENGINE MARKETING(SEM) 3. SOCIAL MEDIA MARKETING(SMM) 4. EMAIL MARKETING 5. AFFILIATE MARKETING 6. CONTENT MARKETING 7. MOBILE MARKETING SEO: SEARCH ENGINE OPTIMIZATION(SEO) is the process of increasing the organic traffic to your website from search engines. Through SEO we can drive relevant website traffic which will lead to business success. For SEO success we need to optimize the content based on a search engine. The first step for optimizing the content is finding the relevant keywords based on your business. Place your keywords on TITLE, META, HEADING, and CONTENT. SEM: SEARCH EN...
SEO stands for search engine optimization which helps to increase the website traffic by getting your website on top of the search engine result page (SERP). SEO means optimizing your website for search engine friendly which helps in ranking your keywords or search queries top of the search engine result page (SERP). Getting visitors to your website through the search engine result page (SERP) is called "Organic Traffic". If someone comes to our website through Google ADS then it's called "Paid Traffic". Google, Yahoo, Bing, Baidu, and a lot of search engines are available around the globe, but typically we focus on google because 85% of people use Google as their preferred search engine. How Does SEO Work: 1. Crawling 2. Indexing Crawling: Google uses its "bot or spider" to read the website content. Indexing: Indexing means storing the data collected from the website. After crawling the content, the search engine uses the alg...