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What is Search Engine Optimization (SEO)?



SEO stands for search engine optimization which helps to increase the website traffic by getting your website on top of the search engine result page (SERP). SEO means optimizing your website for search engine friendly which helps in ranking your keywords or search queries top of the search engine result page (SERP).

 Getting visitors to your website through the search engine result page (SERP) is called "Organic Traffic". If someone comes to our website through Google ADS then it's called "Paid Traffic".

 Google, Yahoo, Bing, Baidu, and a lot of search engines are available around the globe, but typically we focus on google because 85% of people use Google as their preferred search engine.

How Does SEO Work:

1. Crawling 
2. Indexing 
Crawling:
Google uses its "bot or spider" to read the website content. 
Indexing:
Indexing means storing the data collected from the website. 
After crawling the content, the search engine uses the algorithm to check the content and rank the webpage based on the result and stores in google database. 

 The 3 Types of SEO:

  1. On-Page SEO
  2. Technical SEO
  3. Off-page SEO

 Onpage SEO:
Onpage SEO refers to changes we do within our website in order to rank in top SERP.
Technical SEO:
Technical SEO refers to changes we do on the server-side and website in order to increase the speed of website loading. 
OffPage SEO:
OffPage SEO refers to things we do outside our website. eg. Link building, social sharing, etc.
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