What are the types of digital marketing?

What is digital marketing?

Digital Marketing is the process of promoting your business or service with the help of a digital device or technology.

Through digital marketing, we can promote our campaigns on search engines, social media platforms, emails, mobile applications. etc.

There are different types of digital marketing.

1. SEARCH ENGINE OPTIMIZATION(SEO)

2. SEARCH ENGINE MARKETING(SEM)

3. SOCIAL MEDIA MARKETING(SMM)

4. EMAIL MARKETING

5. AFFILIATE MARKETING

6. CONTENT MARKETING

7. MOBILE MARKETING

SEO:

SEARCH ENGINE OPTIMIZATION(SEO) is the process of increasing the organic traffic to your website from search engines. 

Through SEO we can drive relevant website traffic which will lead to business success. 

For SEO success we need to optimize the content based on a search engine. 

The first step for optimizing the content is finding the relevant keywords based on your business. Place your keywords on TITLE, META, HEADING, and CONTENT. 

SEM:

SEARCH ENGINE MARKETING(SEM) is the process of marketing your website using paid advertising on search engines and other related websites. 

SMM:

SOCIAL MEDIA MARKETING(SMM) is the process of promoting your website on social media platforms.

Through this process, we can target our relevant customers easily. SEM tends to increase brand exposure, engagement, and conversion.

EMAIL MARKETING:

EMAIL MARKETING is the process of promoting your business or services through email. Email marketing helps to build good relationships with existing clients. 

It helps to get quality leads and convert them into clients. 

AFFILIATE MARKETING:

AFFILIATE MARKETING is one of the important digital marketing tactics where we get paid from business owners for branding their product or service. 

Affiliate marketers have a large number of audience so it is easy for them to brand our service or products. 

CONTENT MARKETING:

CONTENT MARKETING is the process of creating quality content and distributing them to the target audience. 

Eg. blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. 

A crucial part of content marketing is it should be relevant and valuable for the target audience.

MOBILE MARKETING:

MOBILE MARKETING allows a marketer to target people through mobile phones. 

Through this, we can reach more people easily.